Poke Poki

Poke Poki is an Asian-inspired, fast-casual chain eateries in Quebec, serve classic poke bowls, sushi and boba tea. They pride themselves in providing freshest ingredients and welcoming hospitality.

At the beginning of the project, the request was: warmness and simplicity. Make products the main essence of the Poke Poki logo. Due to the fact seafood, poke bowl and boba tea are the three main offerings, we combined them together in a fun and harmonious way.

When designing the menu and other graphic collaterals, our objective is to build a bright and vibrant brand image in a consistent way. We sourced the elements based on visual representation of the Hawaii culture. Paring playful handwriting typography, brings a cheerful personality to the brand.