Widen is a content technology company. They develop software solutions for marketers who need to connect their visual content for greater visibility and brand consistency.

We worked with their content manager to design a White Paper, one of their feature papers. Since the topic of the paper is all about managing visual assets and focuses on the importance of visuals, the designer had to “rock it” in the design department. As a result, a minimalistic approach was rendered and approved. We followed their guideline by using their color scheme and typeface but also cleaned up their style a bit to avoid an impression of being wordy and clutter.