Perpetual Event

Perpetual Event

Role: Brand Identity, Art Direction, Graphic Design

Perpetual Event is a PR company co-founded by Glittering Event inc. in China. Their core business is PR activities and high-end wedding customization.

The Beijing-based company aims to combine the western wedding identity of “concise”, “relaxing”, “romantic”, and “aesthetic pleasing”, with the traditional Chinese wedding essence. Perpetual Event caters to young couples in China and overseas.

To represent the elegant and sophisticated character of the brand, I created a unique, abstract diamond symbol and included a romantic and modern colour palette of light pink, mauve, lavender and violet. I also created the logo (both EN & CN versions), brand identity and visual language – this includes a collection of packaging items and print products.


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