Floreo

Located in Toronto, Floreo is a restaurant that serves Spanish Basque Country cuisine in a theatre atmosphere. Floreo means “to flower” and in Flamenco dancing, floreo describes the flowering movements of a dancer’s hands.

Our goal was to create a visual identity that reflects a traditional look with a modern twist and elegance. We drew inspiration from the concepts of theatre, movement and Flamenco dancing. For example, when designing the menu, we added custom-made collages that mixed elements of theatre and food.